@import url('https://fonts.googleapis.com/css2?family=Noto+Sans+SC:wght@400;500;700;900&display=swap');
:root{--bg:#f5f5f7;--panel:rgba(255,255,255,.72);--ink:#1d1d1f;--muted:#6e6e73;--line:rgba(0,0,0,.08);--blue:#0071e3;--green:#34c759;--orange:#ff9500;--red:#ff3b30;--shadow:0 18px 60px rgba(0,0,0,.10);--blur:saturate(180%) blur(22px)}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;min-height:100vh;color:var(--ink);font-family:"Noto Sans SC",-apple-system,BlinkMacSystemFont,"SF Pro Display","SF Pro Text",sans-serif;background:radial-gradient(circle at 18% 4%,rgba(0,113,227,.18),transparent 34rem),radial-gradient(circle at 86% 8%,rgba(52,199,89,.13),transparent 32rem),linear-gradient(180deg,#fff 0%,#f5f5f7 40%,#ececf0 100%)}.grain{display:none}.hero,main,footer{position:relative}.hero{padding:74px min(7vw,96px) 28px;display:grid;grid-template-columns:1.05fr .95fr;gap:44px;align-items:end}.eyebrow,.kicker,label{font-size:12px;font-weight:700;letter-spacing:.11em;text-transform:uppercase;color:var(--muted)}h1{margin:14px 0 0;font-size:clamp(48px,7vw,108px);line-height:.92;letter-spacing:-.075em;font-weight:900}h1 span{background:linear-gradient(90deg,#0071e3,#34c759);-webkit-background-clip:text;background-clip:text;color:transparent}.hero p{max-width:720px;margin:22px 0 0;font-size:22px;line-height:1.45;color:var(--muted);letter-spacing:-.02em}.hero-stats{display:grid;grid-template-columns:repeat(2,minmax(140px,1fr));gap:14px}.stat{padding:22px;border:1px solid var(--line);border-radius:28px;background:var(--panel);box-shadow:var(--shadow);backdrop-filter:var(--blur)}.stat strong{display:block;font-size:38px;letter-spacing:-.04em}.stat span{color:var(--muted);font-size:14px}main{padding:0 min(7vw,96px) 70px}.panel{background:var(--panel);border:1px solid var(--line);border-radius:34px;box-shadow:var(--shadow);backdrop-filter:var(--blur);overflow:hidden}.panel-head{display:flex;justify-content:space-between;gap:20px;align-items:flex-start;padding:28px 30px 0}h2{margin:6px 0 0;font-size:clamp(30px,4vw,54px);line-height:.98;letter-spacing:-.055em}.channel-compare,.overview{margin-bottom:24px}canvas{width:100%;height:auto;display:block;padding:10px 22px 24px}.compare-grid,.overview-grid{display:grid;grid-template-columns:1fr 1fr;gap:14px;padding:0 28px 28px}.compare-card,.compare-table,.compare-viz,.overview-card{border:1px solid var(--line);border-radius:24px;background:rgba(255,255,255,.64);padding:18px}.compare-card h3,.compare-table h3,.compare-viz h3,.overview-card h3{margin:0 0 10px;font-size:21px;letter-spacing:-.03em}.compare-card p,.overview-card p{margin:0;color:var(--muted);line-height:1.5}.compare-card:first-child{background:linear-gradient(180deg,rgba(255,255,255,.8),rgba(255,59,48,.06))}.compare-card:nth-child(2){background:linear-gradient(180deg,rgba(255,255,255,.8),rgba(0,113,227,.06))}.full{grid-column:1 / -1}.compare-viz{overflow:auto}.compare-viz canvas{min-width:980px;padding:0;background:#fff;border:1px solid var(--line);border-radius:18px}.compare-table{overflow:auto}.compare-table table{width:100%;min-width:1180px;border-collapse:separate;border-spacing:0;background:#fff;border-radius:18px;overflow:hidden}.compare-table th,.compare-table td{border-bottom:1px solid var(--line);padding:11px 12px;text-align:left;font-size:13px;white-space:nowrap}.compare-table th{background:#f5f5f7;color:var(--muted);font-weight:700}.compare-table td:first-child,.compare-table th:first-child{position:sticky;left:0;background:#fff;z-index:1}.compare-table th:first-child{background:#f5f5f7}.dtc-divider{display:grid;grid-template-columns:1fr auto 1fr;gap:24px;align-items:center;margin:42px 0 24px}.dtc-divider .rule{height:1px;background:linear-gradient(90deg,transparent,rgba(0,0,0,.28),transparent)}.dtc-divider div:nth-child(2){text-align:center;padding:18px 34px;border:1px solid var(--line);border-radius:999px;background:var(--panel);box-shadow:var(--shadow);backdrop-filter:var(--blur)}.dtc-divider h2{margin:4px 0 0;font-size:clamp(28px,4vw,48px);letter-spacing:-.055em}.control-panel{display:grid;grid-template-columns:1.35fr .8fr;gap:14px;padding:16px;background:var(--panel);border:1px solid var(--line);border-radius:28px;box-shadow:var(--shadow);backdrop-filter:var(--blur);margin:24px 0 28px;position:sticky;top:10px;z-index:5}.control-panel div{display:grid;gap:8px}input,select{width:100%;border:1px solid var(--line);border-radius:16px;background:#fff;color:var(--ink);padding:13px 14px;font:inherit;outline:none}input:focus,select:focus{border-color:var(--blue);box-shadow:0 0 0 4px rgba(0,113,227,.12)}#statusFilter,label[for="statusFilter"]{display:none}.section-title{display:flex;justify-content:space-between;gap:16px;align-items:end;margin:0 0 18px}.section-title p{color:var(--muted);margin:0}.chart-list{display:grid;gap:18px}.creative-panel{display:grid;grid-template-columns:minmax(0,1fr) 310px;border-radius:30px}.chart-title{padding:24px 28px 0}.chart-title h3{margin:0;font-size:25px;line-height:1.15;letter-spacing:-.035em}.creative-info{padding:26px;border-left:1px solid var(--line);background:rgba(245,245,247,.55)}.creative-info h3{margin:0 0 16px;font-size:22px}.metric-row{display:flex;justify-content:space-between;gap:14px;padding:11px 0;border-bottom:1px solid var(--line);color:var(--muted)}.metric-row strong{color:var(--ink);font-size:18px}.note{margin-top:16px;padding:14px;border-radius:18px;background:rgba(0,113,227,.08);line-height:1.45}.missing-note{display:inline-block;margin-top:7px;color:var(--muted);font-size:13px}.raw-data{margin:0 22px 22px;border:1px solid var(--line);border-radius:20px;background:rgba(255,255,255,.55);overflow:hidden}.raw-data summary{cursor:pointer;padding:13px 16px;font-weight:700;color:var(--blue)}.table-wrap{overflow:auto;padding:0 14px 14px}.raw-data table{width:100%;border-collapse:separate;border-spacing:0;font-size:14px;background:#fff;border-radius:14px;overflow:hidden}.raw-data th,.raw-data td{border-bottom:1px solid var(--line);padding:8px;text-align:left;white-space:nowrap}.raw-data th{background:#f5f5f7;color:var(--muted)}.raw-data input{padding:7px 9px;min-width:86px;border-radius:10px;background:#fff;border:1px solid var(--line)}.missing-row{color:var(--muted);background:#f5f5f7}.overview-card.good{background:linear-gradient(180deg,#fff,rgba(52,199,89,.08))}.overview-card.warn{background:linear-gradient(180deg,#fff,rgba(255,149,0,.08))}footer{padding:0 min(7vw,96px) 42px;color:var(--muted)}.reveal{animation:rise .5s cubic-bezier(.2,.8,.2,1) both}@keyframes rise{from{opacity:0;transform:translateY(18px) scale(.98)}to{opacity:1;transform:none}}@media(max-width:1000px){.hero,.creative-panel{grid-template-columns:1fr}.creative-info{border-left:0;border-top:1px solid var(--line)}.compare-grid,.overview-grid{grid-template-columns:1fr}.section-title{display:block}}@media(max-width:760px){.hero{padding-top:48px}.hero-stats,.control-panel{grid-template-columns:1fr}.dtc-divider{grid-template-columns:1fr}.dtc-divider .rule{display:none}}
.compare-viz-head{display:flex;justify-content:space-between;align-items:center;gap:16px;margin-bottom:10px}.compare-viz-head h3{margin:0}.compare-viz-head label{display:flex;align-items:center;gap:8px;color:var(--muted);font-size:13px}.compare-viz-head select{width:auto;min-width:170px;padding:9px 12px;border-radius:14px}

/* === Tab Navigation === */
.tab-nav{position:sticky;top:0;z-index:50;background:rgba(245,245,247,.85);backdrop-filter:var(--blur);border-bottom:1px solid var(--line)}
.tab-nav-inner{display:flex;justify-content:space-between;align-items:center;padding:14px min(7vw,96px);gap:24px}
.tab-brand{font-size:13px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.tab-buttons{display:flex;gap:8px}
.tab-btn{background:transparent;border:1px solid transparent;border-radius:999px;padding:10px 20px;font:600 14px "Noto Sans SC",sans-serif;color:var(--muted);cursor:pointer;transition:all .25s}
.tab-btn:hover{background:rgba(0,0,0,.04);color:var(--ink)}
.tab-btn.active{background:var(--ink);color:#fff;border-color:var(--ink);box-shadow:0 6px 20px rgba(0,0,0,.15)}
.tab-panel{display:none}
.tab-panel.active{display:block;animation:rise .4s cubic-bezier(.2,.8,.2,1) both}

/* === Methodology === */
.method-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.method-card{position:relative;padding:24px 22px;border:1px solid var(--line);border-radius:22px;background:linear-gradient(180deg,#fff,rgba(0,113,227,.04))}
.method-card .step-no{position:absolute;top:18px;right:20px;font-size:36px;font-weight:900;color:rgba(0,113,227,.18);letter-spacing:-.04em}
.method-card h3{margin:0 0 10px;font-size:19px;letter-spacing:-.03em}
.method-card p{margin:0;color:var(--muted);line-height:1.55;font-size:14px}

/* === Conclusion cards === */
.conc-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.conc-card{position:relative;padding:30px 26px;border:1px solid var(--line);border-radius:28px;background:var(--panel);box-shadow:var(--shadow);backdrop-filter:var(--blur)}
.conc-card.primary{background:linear-gradient(180deg,rgba(52,199,89,.06),#fff 60%);border-color:rgba(52,199,89,.3)}
.conc-card .badge-num{display:inline-flex;align-items:center;justify-content:center;width:36px;height:36px;border-radius:50%;background:var(--ink);color:#fff;font-weight:800;margin-bottom:14px}
.conc-card.primary .badge-num{background:var(--green)}
.conc-card h3{margin:0 0 14px;font-size:22px;letter-spacing:-.035em;line-height:1.25}
.conc-card .big-stat{margin:0 0 14px;font-size:32px;font-weight:800;letter-spacing:-.04em;line-height:1.1}
.conc-card .big-stat .good{color:var(--green)}
.conc-card .big-stat .bad{color:var(--red)}
.conc-card .big-stat .sub{font-size:14px;font-weight:500;color:var(--muted);letter-spacing:0}
.conc-card .reason{margin:0;color:#4a4a52;font-size:14.5px;line-height:1.6}

/* === Profile three columns === */
.profile-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.profile-col{padding:22px;border:1px solid var(--line);border-radius:26px;background:var(--panel);box-shadow:var(--shadow);backdrop-filter:var(--blur)}
.col-title{margin:0 0 4px;font-size:21px;letter-spacing:-.03em}
.col-title.good{color:var(--green)}
.col-title.info{color:var(--blue)}
.col-title.warn{color:var(--red)}
.col-sub{margin:0 0 16px;color:var(--muted);font-size:13px}
.handle-list{display:flex;flex-direction:column;gap:12px}
.handle-card{padding:16px;border:1px solid var(--line);border-radius:18px;background:#fff}
.handle-card.good{background:linear-gradient(180deg,rgba(52,199,89,.05),#fff)}
.handle-card.info{background:linear-gradient(180deg,rgba(0,113,227,.05),#fff)}
.handle-card.warn{background:linear-gradient(180deg,rgba(255,59,48,.05),#fff)}
.hc-head{display:flex;justify-content:space-between;align-items:center;margin-bottom:8px}
.hc-head .handle{font-weight:700;font-size:15px;letter-spacing:-.02em}
.roi-badge{padding:4px 10px;border-radius:999px;font-size:12px;font-weight:700}
.roi-badge.good{background:rgba(52,199,89,.15);color:#1d8a3a}
.roi-badge.info{background:rgba(0,113,227,.15);color:#0058b8}
.roi-badge.warn{background:rgba(255,59,48,.15);color:#b8281f}
.hc-stats{font-size:12.5px;color:var(--muted);display:flex;flex-wrap:wrap;gap:5px;margin-bottom:8px}
.hc-desc{font-size:13px;line-height:1.45;color:#4a4a52;margin-bottom:8px}
.hc-tags{display:flex;flex-wrap:wrap;gap:6px}
.tag{padding:3px 9px;border-radius:999px;font-size:11.5px;font-weight:600}
.tag.sku{background:#f0f0f3;color:#4a4a52;font-family:ui-monospace,monospace}

/* === Data tables === */
.data-table{overflow:auto;border:1px solid var(--line);border-radius:18px;background:#fff}
.data-table table{width:100%;border-collapse:separate;border-spacing:0;min-width:780px}
.data-table th,.data-table td{padding:10px 12px;border-bottom:1px solid var(--line);text-align:left;font-size:13px;white-space:nowrap;vertical-align:middle}
.data-table th{background:#f5f5f7;color:var(--muted);font-weight:700;font-size:12px;letter-spacing:.04em;text-transform:uppercase;position:sticky;top:0;z-index:1}
.data-table td.mono{font-family:ui-monospace,monospace;font-size:12.5px}
.data-table td.good{color:var(--green);font-weight:700}
.data-table td.bad{color:var(--red);font-weight:700}
.data-table .good-row{background:rgba(52,199,89,.05)}
.data-table .bad-row{background:rgba(255,59,48,.05)}
.data-table .desc-cell{white-space:normal;max-width:280px;line-height:1.4;font-size:12.5px;color:#4a4a52}
.data-table .muted{color:var(--muted)}
.bar-cell{position:relative;height:6px;background:#f0f0f3;border-radius:3px;overflow:hidden;width:100px}
.bar-cell span{position:absolute;left:0;top:0;height:100%;background:linear-gradient(90deg,var(--blue),var(--green));border-radius:3px}

#tab-content canvas{background:#fff;border-radius:18px;border:1px solid var(--line)}

@media(max-width:1000px){
  .method-grid,.conc-grid,.profile-grid{grid-template-columns:1fr}
  .tab-nav-inner{flex-direction:column;align-items:flex-start;gap:10px}
}
.data-table .hidden-row{display:none}
.expand-row{padding:14px;text-align:center;border-top:1px solid var(--line);background:#fafafd}
.expand-btn{background:transparent;border:1px solid var(--line);color:var(--blue);font:600 13px "Noto Sans SC",sans-serif;padding:8px 18px;border-radius:999px;cursor:pointer}
.expand-btn:hover{background:rgba(0,113,227,.08)}

/* === Two col charts === */
.two-col-charts{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.two-col-charts canvas{background:#fff;border:1px solid var(--line);border-radius:18px}

/* === Divergent === */
.divergent-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:14px}
.divergent-card{padding:16px;border:1px solid var(--line);border-radius:18px;background:#fff}
.divergent-card.warn{background:linear-gradient(180deg,rgba(255,149,0,.05),#fff);border-color:rgba(255,149,0,.3)}
.divergent-card.info{background:linear-gradient(180deg,rgba(0,113,227,.05),#fff);border-color:rgba(0,113,227,.3)}

/* === Trend cards === */
.trend-card{padding:14px 16px;border:1px solid var(--line);border-radius:16px;background:#fff;margin-bottom:10px;display:grid;grid-template-columns:1fr auto;gap:6px;align-items:center}
.trend-card.good{background:linear-gradient(90deg,rgba(52,199,89,.06),#fff)}
.trend-card.warn{background:linear-gradient(90deg,rgba(255,59,48,.06),#fff)}
.trend-card .handle{font-weight:700;font-size:14px}
.trend-arrow{padding:4px 10px;border-radius:999px;font-weight:700;font-size:13px}
.trend-arrow.good{background:rgba(52,199,89,.15);color:#1d8a3a}
.trend-arrow.warn{background:rgba(255,59,48,.15);color:#b8281f}
.trend-vals{grid-column:1/-1;color:var(--muted);font-size:13px}
.trend-vals .strong{color:var(--ink);font-weight:700}
.hc-desc.small{font-size:12px;color:#4a4a52;margin-top:4px;grid-column:1/-1}
.profile-grid.two-col{grid-template-columns:1fr 1fr}

/* === Video link === */
.video-link{display:inline-block;margin-top:8px;color:var(--blue);font-size:13px;font-weight:600;text-decoration:none}
.video-link:hover{text-decoration:underline}
.video-icon{display:inline-block;width:24px;height:24px;line-height:24px;text-align:center;border-radius:50%;background:rgba(0,113,227,.12);color:var(--blue);text-decoration:none;font-size:11px}
.video-icon:hover{background:rgba(0,113,227,.25)}

/* === 2025 vs 2026 === */
.ref-2025-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.ref-side{padding:18px;border:1px solid var(--line);border-radius:20px;background:#fff}
.ref-card{padding:12px 14px;margin:8px 0;border:1px solid var(--line);border-radius:14px;background:#fafafd;font-size:14px;line-height:1.45}
.ref-card a{color:var(--blue);text-decoration:none;margin-left:6px}
.ref-card.good{background:linear-gradient(90deg,rgba(52,199,89,.06),#fff);border-color:rgba(52,199,89,.25)}
.ref-card.warn{background:linear-gradient(90deg,rgba(255,59,48,.06),#fff);border-color:rgba(255,59,48,.25)}
.ref-summary{margin-top:12px;padding:12px 14px;background:#f5f5f7;border-radius:12px;color:var(--ink)}
.ref-summary p{margin:6px 0;line-height:1.5}

@media(max-width:1000px){
  .two-col-charts,.ref-2025-grid,.profile-grid.two-col{grid-template-columns:1fr}
}